How can this figure be acceptable? How can any figure be acceptable in a world where there is so much food surplus? We are talking about 25,000 people whose lives are taken from them, who leave behind their dreams, their plans, their families. You can read in some places that, in such an overpopulated world, 25,000 people losing their life is no bad thing. However, it clearly is a bad thing that the social system we live in today does not guarantee these people the basic right to food and drink so they can deal with the hardships that come their way. Let's remember, they are 25,000 people who all have somebody who loves them, somebody who will miss them when they are gone. They are 25,000 living souls, they might be fathers and mothers whose children are left orphaned; or children who leave parents with an empty life. At Quepo, we work together with many social organisations dealing with social justice and human rights. As the years have gone by we have found ourselves asking the same question: how can this matter not be on the agenda of these organisations? In fact: How is it...and let's be honest here...that this issue is marginalised by the majority because it is, shall we say, uncomfortable, or even tedious? Oh the charity organizations will deal with that. Yeah send them some aid. Collect some food and stuff. Yeah yeah famine. It's an awful thing, famine.

FAM started out as a defiant stand against this attitude. This is our way of not accepting what cannot be accepted. That's why we are building a project which is tailored specifically to each of the groups we thought it was necessary to work with in order to generate some change. We considered how we were going to explain the complex causes of hunger to such a diverse audience. We realised there were so many topics we needed to talk about and different narratives we wanted to share. Then we got the idea for a transmedia project. The transmedia project allows us to tell so many stories from such different points of view, taking into account the different awareness levels of our audience.

We need to get the message across that hunger is a matter of politics. It doesn't matter which country you are born in (the country most affected by hunger is not in Africa), or if your country is in the midst of war or suffering from drought. Those 25,000 people who die each day because they live in a global political and economic system which allows their situation to continue. How? That is what the FAM project will reveal.